In 2009 I floated an idea which was brought to my attention by a senior international marketing executive who does a lot of work for South Australia (see article below). He raised a valid point in that we do need to think about our branding in this State. We need to make people overseas not only aware of where we are but also who we are. A brand is not just a logo, it represents a set of values and beliefs that tell a story about who we are, what we strive to be and how we want to be viewed by others.
Developing a clear brand in South Australia could potentially attract millions of tourists who have never heard of the State. I believe that the future of South Australia is in the 'experience industry' - the arts, sports and tourism - and they employ more people than the motor vehicles and mining industries put together. If a clear brand helps to keep these jobs within the State then we need one that says, "Come and experience South Australia".
In June 2012, the Economic Development Board invited companies, both national and international, to bid for the contract to rebrand the State. They called for companies with demonstrated experience in creating and developing a high profile brand. In the meantime the Board is seeking engagement with interest groups here, interstate and overseas to work out how South Australia is perceived and who we need to appeal to.
The City of Adelaide Clipper Ship is right on course to begin its journey in October from Irvine Bay, Scotland to Port Adelaide.
A big thank you to the City of Adelaide Clipper Ship Preservation Committee who have raised over $3 million and also received $1 million in pledges to assist with the transportation costs.
The relocation of the City of Adelaide will be an achievement of world significance only accomplished once before when the SS Great Britain was moved from the Falklands to Bristol, however the distance involved in the move of the City of Adelaide is far greater.
A prefabricated steel cradle, with design and engineering support from many firms in Adelaide, has been sent to Scotland to enable the ship to be lifted and moved safely.
Political assassinations, jobs for the boys, lucrative contracts and backroom deals. Has our State been hijacked by a group of faceless power brokers we haven’t even elected? Well, we’ve just seen Premier Mike Rann put to the sword without a vote being cast, so who are these people and how did they get to be so influential? Well, here’s Graham Archer with an insight into what’s become of our democracy.
Duncan spoke in Parliament on the effectiveness of speed cameras and other speed measuring devices used by South Australia Police. This is an extract from his speech ...
The effectiveness of speed detection devices, cameras and other speed measuring devices used by SAPOL is the motion here, that they are effective in the catching of people speeding. We need to make sure that they are accurate but we also need to make sure that they are effective in deterring people who have been speeding. The Minister for Police said that, with a Liberal or Labor government, we would not change anything. Well, things were changed. They were changed by the minister's government.
Reprinted from Hansard, House of Assembly, SA Parliament - 6 April 2011
Dr McFETRIDGE (Morphett) (19:30): The Supply Bill is one of those interesting pieces of legislation that comes into this place and gives the government sufficient funds to continue on until the end of the financial year, and what an end of the financial year it is going to be this year. Today, we heard about the $1 billion blowout in the cost of the hospital. I look forward to seeing how the government is going to explain that away, because I know that they did not tell the truth during the election campaign. Even on the day before the election was called, John Hill was talking to Leon Byner on FIVEaa and said it was $1.7 billion, when he knew, in November last year, that it was $1.8 billion. They could not tell the truth then, they are not telling the truth now and what is going to happen? South Australians are going to pay. They are going to pay and pay and pay. Our children are going to pay, our grandchildren are going to pay and I am really worried that our great-grandchildren are going to continue to pay for the follies of this government.
Speech by Dr Duncan McFetridge MP in the South Australian Parliament - 9 March 2011
I raise a very important issue in this house this afternoon and that is the issue of the replacement of King Street Bridge at Glenelg North. The bridge was built in the early 1960s. The then three-span bridge was expanded to five spans in the early to mid-70s and I must say, that whilst it was being expanded to five spans, the army came in and put a temporary bridge there to allow access to Glenelg North Peninsula and for the locals to use for access to that area without having to go right around the Patawalonga and on to Tapleys Hill Road.